Restaurant menu guidesHow to keep a menu right, every night.
Written by a restaurant family for the person who actually changes the menu. Each guide covers the whole job, including the parts Gaslamp does not do.
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Running the menu through service
Specials, 86s, staff, and how often the menu should change.
What does 86 mean in a restaurant?
The word, where it (probably) came from, and what to do about the menu.
Seasonal menu changeover checklist
Three weeks out to the morning after, for the menu and everything that points to it.
Daily specials: how to run them without confusing the floor
Where specials live, how many, how to price them, and when they come off.
How often should a restaurant change its menu?
Specials daily, prices yearly, the core menu with the seasons, and the signs it is overdue.
Training staff on a new menu
The tasting, the cheat sheet, the allergen drill, and the first week on the floor.
Pricing
Set the price, change every copy, and tell your guests.
How to update menu prices without reprinting
Every place a price lives, in the order to change them.
Menu engineering: stars, plowhorses, puzzles, and dogs
Sort every dish by sales and margin, then change the menu to match.
Menu pricing strategy: how to price a restaurant menu
Plate cost, margin in dollars, rounding, and testing a price before you reprint.
How to tell customers about menu changes and price increases
What to say, where to say it, and what never needs announcing.
Writing the menu
What goes on it, how it reads, and checking it before it prints.
How to make a restaurant menu
What goes on it, in what order, at what price, and design last.
How to write menu descriptions
What to name, what to cut, how long, with before and after rewrites.
How many items should a restaurant menu have?
Work it out from the prep list, the walk-in, and the busiest station.
Menu proofreading checklist
Prices, allergens, spelling, and the ten minutes before anything goes to print.
Printing and QR codes
Paper, reprints, codes that never change, and Google.
Dynamic vs static QR codes for restaurant menus
Which kind to print, what happens when the menu changes, and the trap in “dynamic”.
How to add a menu to Google Business Profile
The menu link versus Google’s menu editor, and which stays right.
Restaurant menu printing guide
Paper, finishes, lamination or covers, and printing at home or at a shop.
Menu printing cost: what a reprint runs
Home printer, print shop, and the reprints nobody budgets for.
Rules and labeling
What the law expects the menu to say.
Restaurant allergen labeling
The nine major allergens, what the FDA covers, and what to print.
Read the guide, then do it in thirty seconds.
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